When you design for the web, no matter the industry, there are expectations that must be met, and realities that must be accounted for. Although this is true for all forms of web design, it is especially true for logo design. This is something we’ve encountered numerous times. Think about the many different conventions of logo design. They’re usually placed in the top left-hand corner of the page, they are usually linked to the homepage, they’re usually used to reinforce ideas or messages about the brand itself… I could go on. So how do we craft innovative logos in a world where there are so many standards and expectations? We take advantage of them.