Now after many weeks and months of preparations, you are ready to go; you’ve done everything that you needed to do to make sure that the design and development of the new site has been put together perfectly and you are happy to move forward. So you press the launch button, because that’s how it works, right? You sit back and congratulate yourself and your colleagues on relaunching the new website successfully… only to see the organic traffic has plummeted. You look in fear, but then stop for a second because everyone knows that a site relaunch can sometimes cause an initial slump in organic traffic. You assume that it’s normal. But after days, weeks and months, the traffic doesn’t recover, and panic sets in…

Now Your target market has gone mobile. Mobile users spend up to 12% of their time browsing on their device, which works out to 87 hours a month or 1,044 hours a year spent on their phone; 90% of that time is spent using mobile apps. Which is why having a mobile app can be so valuable for your business. No wonder everyone seems to be jumping on the bandwagon. Even 67% of small businesses now have a mobile app. The problem is, many apps are just awful extensions of already bad websites. While you might feel the urge to dive straight into developing your own and racing it to the market, it’s a huge mistake. Mobile apps are a gateway to your site. So trying to implement them without some critical website optimization can directly impact the amount of time and money it takes to create the app.

Building a learnable website is much tougher than it sounds. One thinks one’s design is clear and comprehensible; however, a design that might be obvious for you, might be perceived totally different by a user with a different set of experiences. Therefore, the goal is to design a clear user path that visitors can quickly pick up and understand. Learnability has a strong correlation with usability. It is vital for users to quickly understand the layout and purpose of an application. Especially for web applications, providing an easy to learn interface is important. It is much more convenient to design an easy to understand mobile app compared with a web application; a mobile screen just doesn’t allow to provide a complex interface or let the user accomplish difficult tasks. The speed of adoption is not the only criteria why learnability matters. A website that looks familiar and provides an understandable interface will result in a lower bounce rate. This is especially useful for websites that try to boost their conversion rate. A complex design scares users and they will resort to other tools that provide a clear interface. In the end, the goal of every website is to convert an occasional user into a repeated user and engage the user for interaction.

UX design and a solid SEO strategy go hand in hand. Design is here to boost user experiences, inspire users to spend more time on your pages, and ensure they don’t leave your site frustrated. This way, it minimizes bounce rates and turns your visitors into leads and, ultimately, sales. However, designing a spotless website is pointless if it’s not visible on Google. This is where SEO shines. It increases your site’s exposure in the SERPs, drives greater traffic to it, and gives you the opportunity to delight a visitor with your gorgeous website design and quality content. When merged together, web design and SEO are indicators of your credibility and professionalism. So, let’s see how to combine them for a better online performance.

Internet of today is a highly competitive place. With so many individuals and businesses spending money and time on digital marketing and SEO, trying to outperform their rivals and sit at the top of the Google heap, it’s harder than ever to get users to visit any given website over another. Given the difficulty of acquiring new visitors, you might think that all the webmasters of the world would do everything in their power to provide a delightful user experience and ultimately retain each hard-won customer, but we all know that there are a number of unpleasant and off-putting bad habits that seem to crop up time and time again.Let’s take a look at some of the most common offenders making users leave in frustration…

Design sprints are highly involved processes that normally take place over an entire week and it’s the collaboration of each team member that allows the process to be successful in the end. Web designers and agencies should always be exploring new ways to improve their workflows and, in turn, make it easier to guarantee positive results for clients. Many have touted the benefits of design sprints…but does their argument hold any weight? Truth be told, there’s a lot of value that comes from doing design sprints. However, it’s not as simple as adopting Google Vision’s original system and instantly being able to create better digital products or getting greater consumer buy-in.  Let’s take a look at what design sprints are, why they can be valuable, but why you also might need to steer clear of them.

For websites running on WordPress, there’s a myriad of plugins that can ramp up their SEO ranking and enhance organic traffic. But with more than 50,000 WordPress plugins available in the official directory, it becomes quite daunting to choose the most suitable plugin for managing your SEO. Today, we‘re going to look at the top three plugin options, and explain why they’re essential to boosting your SERPs. Whether you’re a newbie or an expert, these simple to use plugins can be invaluable in driving organic traffic to your site. Avoid adding too many plugins, which will slow down your site, and stick to these tried and tested solutions to take care of the vast majority of your needs.

The autumn air is fresh and clear, the light is soft and uplifting and the autumnal forests are at their most beautiful. Combined with some smooth Swiss tarmac under my wheels, cycling conditions are perfect and I’m often out enjoying the hills in the middle of the day. But I’m not skiving, this is an important part of my work routine. Cycling doesn’t require a lot of engagement of the brain, so it’s a great time for thinking. The rhythmic motion of feet on pedals seems to literally crank up my brain, so that soon it’s racing way ahead of the road in front of me, seeing angles in stories nobody had realised were there, or picking quotes that offer the key to explaining a complex issue. With creative tasks, inspiration is crucial and most people can’t achieve that…sat in the office When I return home to my desk, I often hit the keyboard straight away. Showers, food and checking emails can wait: I have words in my mind that I want to get down. Whether you’re a web designer, writer, marketer or programmer, you need to feel refreshed and positive in order to do your best work. With creative tasks, inspiration is crucial and most people can’t achieve that for 8 hours a day, sat in the office.