Developing your logo is an essential part of your company brand. It works together with elements such as your website, collateral, brand promise, and marketing efforts to set the tone for your company as a whole in the public arena. And while this sounds simple enough, many logos tend to overshoot or fall short. Let’s see if your logo makes the grade and consider four essential rules for successful logo design. Before sharing the rules of logo design, let’s start out by grading the latest logo you’ve created. Spend a minute and answer the 14 questions below (you can do it in your head):