Sunday, 29 December 2019 21:19

Top SEO Plugins for WordPress

For websites running on WordPress, there’s a myriad of plugins that can ramp up their SEO ranking and enhance organic traffic. But with more than 50,000 WordPress plugins available in the official directory, it becomes quite daunting to choose the most suitable plugin for managing your SEO. Today, we‘re going to look at the top three plugin options, and explain why they’re essential to boosting your SERPs. Whether you’re a newbie or an expert, these simple to use plugins can be invaluable in driving organic traffic to your site. Avoid adding too many plugins, which will slow down your site, and stick to these tried and tested solutions to take care of the vast majority of your needs.

Published in Business
Sunday, 29 December 2019 21:13

How to Create Identity Guidelines

Now to stop the all too familiar scenario of seeing a beautifully designed identity go out into the world only to be misused by a client we need to be empowering them with the right kind of identity guidelines. It’s time to take our cue from UI design and start creating guidelines that leave nothing to the clients imagination. I’ve never really enjoyed writing brand guidelines, I always felt it got in the way of the “real” design work i wanted to be doing. But I also really don’t enjoy designing a carefully thought out, beautifully executed logo only to see it used and abused by a poorly informed client. To work on creating a visual identity and then to send it out into the world with the equivalent of a hastily scrawled map on the back of a cigarette packet is woefully inadequate. Through research and conversations with some world class identity designers I’ve found a solution to helping clients use their new visual identity to their absolute – a pattern library. We’ve all seen the beautiful digital UI kits, pattern libraries and style guides created by the likes of Mailchimp for their digital products, well its time to start creating similar for identity guidelines.

Published in Design
Sunday, 29 December 2019 21:07

Making Logos Work for the Web

When you design for the web, no matter the industry, there are expectations that must be met, and realities that must be accounted for. Although this is true for all forms of web design, it is especially true for logo design. This is something we’ve encountered numerous times. Think about the many different conventions of logo design. They’re usually placed in the top left-hand corner of the page, they are usually linked to the homepage, they’re usually used to reinforce ideas or messages about the brand itself… I could go on. So how do we craft innovative logos in a world where there are so many standards and expectations? We take advantage of them.

Published in Design
Sunday, 29 December 2019 19:45

18 Tips For Running a Design Sprint

Development time is a precious resource. In order to be more efficient and responsive, product teams continuously try to use advanced techniques for product creation. One of the most popular frameworks that help the product team to achieve this goal is a design sprint. A design sprint is a framework that helps answer critical business questions through rapid prototyping and user testing. Basically, it’s a shortcut to learn without building and launching a real product. In this article, I want to highlight key things that should be taken into account when running a sprint. Preparing for a sprint is one of the most critical steps in the process. Proper preparation will help make the best use of the time you’ll spend on this activity. 

Published in Design
Sunday, 29 December 2019 15:54

3 Tips for an Effective User Flow

Purpose of almost every web design is to entice customers into buying your products, or subscribing to your services. However, your website can’t accomplish that goal without providing a superior user experience, which is largely defined by a great user flow. User flow refers to a series of steps that will help your prospects interact with your website without any distractions or hindrances. Thus, it improves your conversion funnel and reduces the bounce rate. The better the user flow is, the higher the sales conversions will be. However, designing a great user flow is easier said than done. It is a complicated process that involves creating and evaluating different stages. However, if you keep a few things in mind, you can enable a superior user flow quickly.

Published in Design
Sunday, 29 December 2019 15:42

6 Tips for Writing Content

Okay, you need three to five new ideas for articles, all on the same general topic. Go. Now here’s where we separate the people who have to come up with regular content all the time from the people who don’t. The people who have things they want to write about but can never get around to it can probably start listing ideas off the top of their head. The people who have to do this for a living, or at least as a part of their job, just groaned in mock agony. Generating new ideas regularly can be rough, whether you’re doing it for blog posts, social media posts, videos, memes, newsletters, art, or anything else you can imagine. Waiting for inspiration to strike is, for the most part, a sucker’s game. If you want that lightning, you’re going to have to make like a scientist.

Published in Design
Tuesday, 16 January 2018 07:48

5 Things Nobody Tells You About Freelancing

Starting out on your own as a freelancer is exciting. You’re making your talents available to the world, and are ready to make your mark. While this career path can be very rewarding (monetarily and otherwise), it’s not all kittens and unicorns. There are going to be challenges and days when you wonder why you ever wanted to do this. It’s not necessarily the care-free lifestyle you may have been lead to believe. As someone who has been freelancing for almost two decades, I’ve experienced a whole lot of ups and downs. Here’s a look at some of the joys and pains of freelancing. You know, the stuff nobody tells you about!

Published in Business

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